A neighborhood job in Venezuela and an adult play area are amongst the experiential concepts envisioned by 7 students from New York’s Style Institute of Innovation (FIT) in this Virtual Design Festival schools exhibit of graduate work.

The jobs represent the students’ last thesis work from the MA Exhibition and Experience Design course at FIT, which becomes part of the State University of New York (SUNY).

The multidisciplinary course, taught by a group of teachers consisting of Christina Lyons and Brenda Cowan, concentrates on exhibition design as a type of storytelling.

University: Fashion Institute of Innovation, SUNY

Course: MA Exhibit and Experience Style

Tutors: Christina Lyons, Brenda Cowan, Hannah Rawe and Jorge Martinez

Course statement:

” The Master of Arts in Exhibition and Experience Design at FIT in New York City is a forum for collaboration and cross-disciplinary design experimentation that engages students in state of the art media and real-world projects.

” Built on a foundation of field and studio work, critical research, and thesis construction, the MA program integrates conceptual thinking and innovative ideation from a broad selection of design disciplines.

” Trainees get technical proficiency in spatial design, experiential graphics, lighting, multimedia and production, in addition to the ability to work and love a varied team.

” Underpinning the programme’s positioning record through its ties to the industry is a dedication to the idea that exhibitions are experiences filled with meaning– produced for and by visitors. Which to be an exhibition and experience designer is to be a writer.

” The Master of Arts program culminates in an independent thesis project– a last style and academic certifying paper.”

Seven exhibition and experience designs from FIT students

Living Constellation by Anvita Trivedi

” Living Constellation is an one-of-a-kind exhibition that pictures a partnership in between UNESCO and National Geographic. It takes visitors on a course of finding world heritage sites through a travelogue developed as a multi-level, stadium-sized environmental magnificent. This exhibit proposition lies at the upcoming msg sphere in Las Vegas.

” Via a journey that is both personal and collective, visitors will learn more about the amazing living catalogue of UNESCO’s natural and cultural heritage environments– what makes them special and how they can be protected.

” This project aims to specify the power of cumulative environments, and how an immersive experience can produce and cultivate reliable minutes of marriage and a sense of wonder.”

Anvita Trivedi

Email: [email protected]

Portfolio: fitnyc.edu/exhibition-design/student-portfolios

STARBLOCKS: a Starbucks Branding Effort by Chang Lee

” Starblocks is a Starbucks branded job committed to rejuvenating underserved city cultural neighborhoods. Within one city blocks, senior grownups from East Harlem co-create programs and discovering experiences that engage area citizens in sharing their histories, cultures and knowledge to inspire and notify regional and worldwide visitors.

” The objective is for local residents and visitors to form connections with the seniors, see their intrinsic value and qualities, and change the street into a permanent gathering area for the community.

” By using the Starblocks structure to other neighbourhoods, the Starbucks brand name can accomplish a level of authenticity presently lacking in its service design and develop itself as a champ of regional communities and consumers.”

Chang Lee

Email: [email protected]

Portfolio: fitnyc.edu/exhibition-design/student-portfolios

Seven exhibition and experience designs from FIT students

The Voice of Souls by Heeji Min

” Style is an imaginative and creative forum for designers to express their ideas, ideas, and emotions. style exhibits are stereotypically curated by high-end brands and viewed as just another kind of marketing.

” The Voice of Souls exhibit immerses visitors in the intimate moments when fashion designers are crafting their haute couture collections, as narrated by their own voices. As visitors gain a deeper appreciation for the workmanship and design procedure, they come to see how the standard construction of haute couture pieces is an art, which influences modern fashion.

” This job also explores methods of inspiring the public to attend fashion exhibits in the future and uncovers experiential techniques to curating them.”

Heeji Minutes

Email: [email protected]

Portfolio: fitnyc.edu/exhibition-design/student-portfolios

Roots by Janine Cohen

” This exhibit serves as a public heritage and civic hub that raises awareness and develops a course to a brighter and better future for Venezuela

” The function is to demonstrate how a brand like Laser Airlines can rebrand and develop a connection with its clients by restoring the National Arboretum and showcasing the beauty and culture of Venezuela to the world. Through this top quality experience, people will empathize with the nation and its existing crisis, and discover the ways for cultivating deeper civic engagement.”

” The rectangle-shaped building and construction of the installation represents a base or home, with linking courses produced around it. Venezuela is my house and my course has constantly led me back there. This job genuinely reflects the power of exhibitions to create a social impact.”

Janine Cohen

Email: [email protected]


esc by May Ghadanfar

” esc is an immersive experience in New York City City, where visitors can find physical and mental relief from their surrounding metropolitan stress factors.

” Through the implementation of multisensory and biophilic style, visitors can freely explore this hidden and unexpected environment at their own rate and following their curiosity. This artificial yet natural environment reinforces concepts of mindfulness and enables visitors to engage on their own terms– an important and often ignored aspect at the core of exhibition and experience style.

” Natural elements such as water, air, plants, lights and rocks provide visitors with interactive areas that enable a corrective, rejuvenating and self-reflective experience, eventually perpetuating a brief break from their stressful lifestyle.”

May Ghadanfar

Email: [email protected]


#belonghere by Tina Columbus

” #belonghere is a city block changed into a tailored urban walkthrough, which motivates participants to observe their surroundings, feel sorry for various characters and contemplate their every day lives.

” The pop-up campaign combines experience design with theatrical practices and techniques to instill moments of urban mindfulness into the routine of stressed out New Yorkers.

Video game design elements attract passersby and permit multiple levels of engagement, both analogue and digital. Fulfill the Neighbors you didn’t know you have. Discover the Community you didn’t see at. #belonghere.

Email: [email protected]


PLAYin: a LinkedIn Grown-Up Play Experience by Tracy Llewellyn

” This pop-up play environment includes 11 different individual and collaborative playscapes, planned to encourage adults to reignite their natural need for physical play.

” As a proposed extension of LinkedIn’s rebranding strategy– suggested to convey a sense of warmth, inclusivity, and community– this exhibition experience makes it possible for adults to rediscover that play permits them to cultivate and develop connections with others and with themselves.

” Furthermore, PLAYin gives grownups an understanding that physical play cultivates a sense of wellness through its capability to recharge and create vigor within the mind and body, which even more produces a sense of joy, balance, and rejuvenation.”

Tracy Llewellyn

[email protected]


Virtual Design Festival’s student and schools effort offers a simple and inexpensive platform for student and graduate groups to provide their work during the coronavirus pandemic. Click here for more details

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