- Health and fitness app downloads have actually reached record highs throughout the pandemic as Americans seek brand-new ways to exercise throughout the pandemic.
- Strava, a physical fitness tracking app that utilizes GPS technology to track workouts like biking and running, has actually turned into one of the top-performing apps in the health category with 3.4 million downloads alone in May, up 179%from January.
- ” Strava has seen a positive response to individuals joining their community to work out in safe, socially distanced methods,” a Strava spokesperson informed Service Insider.
- Visit Service Expert’s homepage for more stories
The physical fitness tracking app– which is Swedish for “strive”– utilizes GPS technology to tape real-time distance and speed for activities like cycling and running. Strava downloads in May increased to 3.4 million helping the business reach profits of $6.4 million, an increase of 179%and 166%, respectively, from January, according to mobile app marketing company SensorTower
Strava led a general record rise in downloads of apps throughout the health and fitness classification in the second quarter of 2020, which collectively increased by a massive 47%year-over-year, SensorTower stated.
” As health clubs and fitness studios around the world shuttered previously this year due to the international pandemic, lots of individuals took to running and biking,” the spokesperson stated in a statement to Service Insider.
One example of Strava’s outstanding growth is its “SOLOdarity Obstacle”– a program developed for users “to stay active and connected while socially distancing,” according to the representative.
Ben Parr, co-founder and president of the marketing platform Octane AI, stated physical fitness apps in addition to Strava have considerably benefited from the pandemic’s significant impact on the method Americans exercise
Strava also benefited from the outside cycling boom, as the pandemic drove sales of bikes as both a way of exercise and transportation, with numerous types of transit operating on limited hours amid the virus.
With the aid of Quarles, Strava was able to change from mere physical fitness tracker to full-fledged social platform.
” Individuals have been remaining inside due to the fact that of the pandemic for over six months now,” Parr stated.