Image: Scott Barbour (Getty Images)

Folks, we do not need to inform you < a data-ga="[["Embedded Url","External link","https://qz.com/1551620/how-i-fell-out-of-love-with-the-internet/",{"metric25":1}]] href=" https://qz.com/1551620/ how-i-fell-out-of-love-with-the-internet/" rel=" noopener noreferrer" target=" _ blank" > the internet is bad But what if we told you that the web’s fundamental badness might … be used to pay for kids’s education.

Here’s the rundown: two Maryland lawmakers– Senate Presidents Expense Ferguson and former Senate President Thomas V. Mike Miller– multi-billion dollar market was pitched as a way to make– by< a data-ga="[["Embedded Url","External link","http://mgaleg.maryland.gov/2020RS/fnotes/bil_0002/sb0002.pdf",{"metric25":1}]] href=" http://mgaleg.maryland.gov/2020 RS/fnotes/bil _0002/ sb0002 pdf" rel=" noopener noreferrer" target=" _ blank" > their own analysis, roughly$ 250 million for< a data-ga="[["Embedded Url","External link","https://www.baltimoresun.com/politics/bs-md-pol-kirwan-explainer-20191114-bpqsqv75qrgwjar2e6xahscxve-story.html",{"metric25":1}]] href=" https://www.baltimoresun.com/politics/bs-md-pol-kirwan-explainer-20191114- bpqsqv75 qrgwjar2e6xahscxve-story. html" rel=" noopener noreferrer" target=" _ blank" > statewide educational reforms

If you don’t think too hard about it, the concept has some appeal. Recently Baltimore’s been plagued by reports of schools < a data-ga=" [["Embedded Url","External link","https://www.baltimoresun.com/opinion/readers-respond/bs-ed-rr-student-test-scores-letter-20180410-story.html",{"metric25":1}]] href=" https://www.baltimoresun.com/opinion/readers-respond/bs-ed-rr-student-test-scores-letter-20180410- story.html" rel=" noopener noreferrer" target =" _ blank" > failing its children educationally or directly requiring to be closed down for damaged and rotting facilities.< a data-ga="[["Embedded Url","External link","https://www.baltimoresun.com/opinion/op-ed/bs-ed-op-0108-baltimore-schools-20180105-story.html",{"metric25":1}]] href=" https://www.baltimoresun.com/opinion/op-ed/bs-ed-op- 0108- baltimore-schools-20180105 -story.html" rel=" noopener noreferrer" target=" _ blank" > A current short article in the Baltimore Sun pegged these schools as falling exceptionally short of the financing they required to operate– by about $290 million, to be precise.

For context, that’s something that Jeff Bezos< a data-ga="[["Embedded Url","External link","https://www.businessinsider.com/what-amazon-ceo-jeff-bezos-makes-every-day-hour-minute-2018-10",{"metric25":1}]] href=" https://www.businessinsider.com/what-amazon-ceo-jeff-bezos-makes-every-day-hour-minute-2018- 10" rel=" noopener noreferrer" target=" _ blank" > could easily pay off in about 2 days( with money to extra )! Why shouldn’t his< a data-ga="[["Embedded Url","External link","https://marketingland.com/amazon-ad-revenue-tops-3-5-billion-in-third-quarter-expecting-strong-holiday-season-269735",{"metric25":1}]] href=" https://marketingland.com/amazon-ad-revenue-tops-3-5-billion-in-third-quarter-expecting-strong-holiday-season-269735" rel=" noopener noreferrer" target=" _ blank" > multi-billions in ad earnings go towards paying for these schools– specifically because some of that money’s being escaped of Baltimore residents?

Off the bat, possibly the greatest problem is that it’s ridiculously broad. Much like < a data-ga="[["Embedded Url","External link","https://www.admonsters.com/ccpa-land-of-confusion/",{"metric25":1}]] href =" https://www.admonsters.com/ccpa-land-of-confusion/" rel=" noopener noreferrer" target=" _ blank" > other legislation planned to reign in the digital advertising giants, the method Maryland’s proposed tax is composed comprehends marketing on a 1:1 scale: Advertisers are clearly putting millions of dollars into Google and Facebook’s pipes to have their ads show up in social networks feeds and search engines, and it makes sense that those incomes must be taxable.

But the thing is, digital marketing isn’t one-to-one. It’s more like 1:1,000 Between every Nike ad you see online and the Nike advertiser that paid to get that ad in front of your eyeballs, there can be < a data-ga=" [["Embedded Url","External link","https://www.businessofapps.com/news/ad-technology-stacks-are-still-too-bloated/",{"metric25":1}]] href=" https://www.businessofapps.com/news/ad-technology-stacks-are-still-too-bloated/" rel=" noopener noreferrer" target =" _ blank "> lots and dozens( and lots) of partners automating whatever from the method those ads are targeted to making sure that you’re a real human, not a bot. Here’s a taste of the < a data-ga="[["Embedded Url","External link","https://chiefmartec.com/2019/04/marketing-technology-landscape-supergraphic-2019/",{"metric25":1}]] href=" https://chiefmartec.com/2019/04/ marketing-technology-landscape-supergraphic-2019/" rel =" noopener noreferrer" target =" _ blank "> more than 7, 000 partners operating in the digital ad environment today– aside from the Big Tech Baddies.

Screenshot: LUMA Partners

The worst part is that the universality of marketing business can lead to a finger-pointing war about who’s” serving “the ad in the very first location. Technically, for example, you could state a web publisher( like Gizmodo dot com) would be “serving” an ad, because the advertisement is– get this– served on our site

However due to the fact that we web publishers are at the end of this digital clusterfuck, we already have a ton of cash skimmed off by those gamers in the middle. In 2019 alone, that skim was < a data-ga="[["Embedded Url","External link","https://www.emarketer.com/content/emarketer-s-new-ad-tech-tax-estimates-show-one-third-of-spending-goes-to-intermediaries",{"metric25":1}]] href=" https://www.emarketer.com/content/emarketer-s-new-ad-tech-tax-estimates-show-one-third-of-spending-goes-to-intermediaries" rel=" noopener noreferrer" target =" _ blank" > almost a third of the total money your brand of option paid to appear at the top of this screen– and it’s going to continue to acquire, by many price quotes, with or without Maryland’s senators bumbling their method into the process.

This isn’t to say tax on big tech, like the senators are proposing, would be a bad thing. We already understand that there are plans to crash the legal loopholes that the world’s Zuckerbergs and Bezoses use to < a data-ga ="[["Embedded Url","External link","https://www.nytimes.com/2019/10/09/us/politics/tech-giants-taxes-oecd.html",{"metric25":1}]] href="https://www.nytimes.com/2019/10/09/ us/politics/tech-giants-taxes - oecd.html" rel="noopener noreferrer" target =" _ blank" > jigger their earnings in between countries and currenciesso they can keep incomes high and taxes low. However perhaps assaulting these business through their digital advertisement biz isn’t the method to do it– at least till they comprehend how that ad biz actually works.

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