Illustration for article titled Amazon Launches New Spotify Competitor With Ad-Supported Music Streaming for Echo Devices
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Following reports earlier today that such a service was forthcoming, Amazon has formally announced its spanking brand-new ad-supported music streaming service– not to be confused with its other two music services– for Alexa-enabled gadgets.

The service made its debut Thursday amid a couple of other updates from the business (including, notably, an evident truce with Google). The streaming service costs itself as the complimentary alternative for folks who do have an Alexa-enabled device but don’t have either a Prime subscription (and for that reason access to Prime Music) or a subscription to Amazon Music Unlimited, its other Spotify competitor

As of today, Amazon says Echo gadget owners can ask Alexa to bring up an artist station, genre, or playlist, and the voice assistant will cue up the ad-supported service. According to TechCrunch, Amazon’s free service shares its library with Prime Music, which boasts roughly 2 million songs. Amazon Music Unlimited, by contrast, has a catalog of more than 50 million songs.

The service is an advantage to both Echo owners without access to Amazon’s paid music services in addition to, naturally, to the business. As TechCrunch kept in mind, an ad-supported streaming service connected to its Alexa-enabled gadgets opens brand-new income chances– and certainly, if any company needs more of our loan, it’s Amazon.

Signboard broke the news recently that Amazon’s free-tier Spotify rival was simply around the corner. In order to protect licenses totally free music, the report stated, the business “offered to initially pay some record labels per stream, despite how much marketing Amazon offers.”

Independently, Amazon on Thursday also revealed that it had actually made great with Google and will again offer YouTube on Fire TELEVISION, while Amazon Prime Video will go back to Chromecast gadgets. Obviously, there are some caveats But this is Amazon we’re speaking about, after all. What ‘d you expect?

[Amazon]

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