The clothing company DASH opened its doors in 2006 with the sisters Kim, Khloe and Kourtney Kardashian. The brand offered a good taste for media fashion and luxury at affordable prices. At the end of May, it will close its doors for an unforeseen reason
Everything that the Kardashian-Jenner clan launches into the market is a success. Twelve years ago, the sisters surnamed Kardashian, Kim, Kourtney, and Khloé managed to fulfill a dream: to create an apparel brand that identifies them with the design style and called it “DASH”. But for their personal projects, on May 28 close the doors of the premises and the online store 20.
The most mediatic clan of the show and fashion world stand out for being authentic and getting what they want. In addition to family entrepreneurship, the three sisters with the same surname have their own brands also related to the world of clothing and beauty.
Another project of famous sisters is that of the Olsen with “The Row” by Ashley Olsen and Mary-Kate Olsen. They, unlike the Kardashians, still go ahead with the brand with ready-to-wear collections, purses, glasses, and footwear that can only be purchased at their stores in New York and Los Angeles.
“They took advantage of their media exposure and found the commercial streak as they did with everything, with the different lines of clothing, make-up, appearances at events, they are already a company beyond what they like or not, I do not think it’s the end of the Kardashian empire, insurance already have other branches in mind to invest and make different lines, “said image consultant Annie Maya.
But everything comes to an end. Both on the website of the brand and Kim’s official site, the firm shared a statement in English for all its followers. “After almost twelve years my sisters and I have decided to close the doors of our DASH stores, we opened our first place as a family in 2006 and, since then, we have created so many memories for a lifetime,” the publication begins.
“From the first places in Los Angeles, Miami and New York, to having our derivative show ‘Dash Dolls’, has been such an important part of our lives, we have loved creating DASH, but in recent years, we have all grown a lot We have been busy managing our own brands, as well as being moms and balancing work with our families, “continued Kim.
The statement closes with a thank-you message: “We know in our hearts that it is time to move forward, we are very grateful for the incredible memories, and we have to especially thank the employees of DASH and all the incredible fans and clients who have supported over the years! We could not have done it without you, thanks to everyone! ”
The truth is that in many international fashion magazines and newspapers months ago it was reported that the signing of the media sisters did not have enough commercial success because of the great variety of brands of direct competition. But finally, this was not the reason why they decided to end the brand.
“I thought it was a good way to sustain their image and bring people closer to the possibility of dressing up as their fashion reference with more affordable prices,” fashionista influencer Angie Landaburu.
Currently, the DASH website is with most of the products in liquidation. The prices of clothing, accessories, and shoes range from twelve dollars (cell phone cases, hair gummies) and 800 dollars (leather jackets).
Within it is a section called “Featured Collections” in which each of the owners of the brand chooses the “highlights” of the collection that most identifies them with their personal style.